Track prospective buyers Using beacons around a listing allows the sales team to track a new prospect when they enter the home or interact with the sign. Sales staff can then see what the prospects are most interested in.
Beacons can aid in the collection of data regarding a prospective customer’s behaviour and gives an insight into a prospect that comes into the listing and looks around then leaves without buying as against a prospective customer’s behaviour who eventually buys
Targeted messaging: This is where beacons that have been placed in a particular room come into their own. As the prospect looks at a home a special price could show on their phone or a financing option, or a suggestion to ring a member of the sales staff. If a beacon is placed in another room say 10 meters away, there will be no interaction between the two beacons and different details can be sent to the prospect.