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Target potential home buyers with you message using proximity marketing.

What is proximity marketing and how can it help me in my agency? Proximity marketing uses small items called beacons, originally developed by Apple and adopted by Google. They transmit low power signals and these signals can be picked up by both Apple and Android phones. Used in conjunction with a Scan Smart ID app and applied to signs or inside the premises the system can determine where a user is in relation to the listing and how they are interacting when looking at a home or if used inside a home rooms they frequent most.

Track prospective buyers Using beacons around a listing allows the sales team to track a new prospect when they enter the home or interact with the sign. Sales staff can then see what the prospects are most interested in. Beacons can aid in the collection of data regarding a prospective customer’s behaviour and gives an insight into a prospect that comes into the listing and looks around then leaves without buying as against a prospective customer’s behaviour who eventually buys

Targeted messaging: This is where beacons that have been placed in a particular room come into their own. As the prospect looks at a home a special price could show on their phone or a financing option, or a suggestion to ring a member of the sales staff. If a beacon is placed in another room say 10 meters away, there will be no interaction between the two beacons and different details can be sent to the prospect.

Dealer offer
After Hours Car Yard

After Hours

How about a sales rep after hours? Many people look at properties after hours, wouldn’t you want to interact with those people? Well you can by targeting them with details of the property they appear most interested in. Give them the opportunity to leave their details to have a sales rep contact them. How much easier can it be?

Geo Fence

Using a geo-fence

What is a geofence? A geofence is a predefined area around your yard that you can set on a Google map from the systems administrator back panel. It uses gps to determine whether the user has entered or exited the area setup by the administrator. A geofence around your lot notifies a user when they come within a defined area. A geofence uses GPS where as a proximity device uses low power blue tooth and has a range of a few meters. Using geofence enables you to send messages to the user once they enter the defined area then beacons to target them.

 

Get to know
your customers
before you talk to them

Back End

Manage your own campaign

Once you sign up and receive your kit you will be given access to your own backend to manage your campaigns. As part of the kit your staff receive up to 4 hours training on how to use the system for a 6 month campaign and up to 8 hours on a 12 month campaign. You can purchase more training after you have used up your support hours. Contact us for more details of the message criteria.

Back End

Analytics – The important stuff.

What’s the point of knowing that you have prospects in your yard if you don’t know what their interests are? The Scan Smart proximity system comes with an analytical back end. It allows you to gauge the interest in a particular room or property. The system shows the ‘dwell’ time or the amount of time someone is in the vicinity of the property. Campaign performance Gain a deeper understanding of campaign performance by tracking rules triggered. • Visitor analytics Gather and visualize data about offline customer behavior such as new vs. returning visitors, user dwell time and more. • User activity tracking: Gain insights into visitor behaviour. See how they respond to your campaigns and tune notifications for better conversion.

Promotion Flags

The Scan Smart proximity marketing kit.

This kit is aimed at targeting up to three vehicles in a yard with special offers. Extra beacons can be supplied if required at extra cost if you wish to do more. Our proximity marketing kit comprises: • 3 X beacons attached to your account. • 3 x Feather banners for placing next to the vehicle with your wording and logo • Administration back end for managing you campaigns and customer app • Up to 8 hours support on using the system. This is for a 12 month campaign. This is provided remotely. • Setup of the system

Order your success kit today!